(54:30)

     Marshall McLuhan, for me, is always black and white -- not color -- in both message and medium.  While color TV technologies had been available well before this period, it was only during the late 60’s and early 70’s that color TV gained household currency. 

     And experimental video was also making equally strong impressions in art worlds.  Thus when considering how to attempt an ethnographic visualization of McLuhan’s 1968 vinyl audio album, The Medium is the Massage, I made several decisions based upon McLuhan’s perspective.

Read the full project HERE.