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     Following Eisenstein (critical montage), Benjamin (critical theory) and Brecht (critical praxis), I examine how absurdist production conditions most content into non-communication... non-communication being the ‘inability for reciprocation’.  I attempt here to critically respond to TV/media makers by refunctioning (symbolically exchanging) their own language and technique. 

     For what I am mostly concerned with today is the profound lack of reflexivity in both professional and social media production because, whether apparent or not, manipulations made during production are expressions of power and therefore political.  Much of my work is an attempt to “critically jolt” viewers to an awareness that our compulsory tools and techniques are the originating mouthpiece of unethical media communication. 

     Here, I offer McLuhan (1968), “We shape our tools, and thereafter our tools shape us.”  Likewise, I submit that despite growing TV/media proficiencies we continue to neglect how we become both what we behold (consume) and hold (produce).