(7:20)

    As the American Film Institute informs, there are (only) two kinds of answers regarding how to make “good” films: a Technical answer and an Artistic answer.  Critical notions of ethics, social impact, or self-reflexivity are nowhere to be found.  These critical qualities seemingly never even enter our educational film making conversation.

     This remix is not to dump still more righteous criticism onto rampant, youthful, violent image-making; rather it is to better discuss how we make our media -- at all levels from amateur, to professional, to anthropology, to cellphone -- with identical disregard to ethical reflexivity.

     Cameras must now be theorized as equivalents to guns.  And so I selected this particular “youth” video to further draw the parallel.  But it is the AFI organization, in fact all of media production education, which is the center-focus here.  For there is simply no curriculum available for learning ethical image making.  For instance, try searching the words “ethics, movie making” (or other similar combinations) on YouTube... of the billion videos posted, not a single entry is found regarding how our media PRODUCTION PRACTICES contain deep, fundamental social implications.

     The premise of my video: What child can refuse the simple few steps to making “professional quality” media.  In fact, there can be no refusal at all.  After all, these tenets are learnt well before attending any media making class...just by living in these image-making times.